PRESS RELEASE

Farécla broadens its car care range with the acquisition of Mer Products

 Farécla Products Ltd, worldwide leaders in surface refinishing, are delighted to announce the acquisition of car care specialists Mer Products. The acquisition will complement Farécla’s premium range of car care products which were launched worldwide in 2006.

Mer is an established brand of car valeting products. For more than 20 years they  have been recognised as providing leading car care products, not just for cars but also caravans, boats, trucks, bikes and motor homes.

‘The acquisition of Mer enables the Farécla group to further expand its already strong product range of car valeting products in the automotive aftermarket sector,’ said Jason Payne, Head of Marketing, Farécla Products. ‘Mer is a very sound business that has been sold by the current owners because they are retiring. Over the last 20 years Mer has built up an enviable brand presence in the car care and retail sectors with a complementary range of market leading products.
 

‘Operationally and culturally it is an excellent fit for Farécla and it is a brand that we will continue to develop in its own right,’ added Jason. ‘The acquisition of Mer adds to Farécla’s current distribution of leading premium professional car care products.’

As well as being exhibited at the important shows which have helped make the Mer name so famous country-wide, the Mer range of products will feature prominently at the Silverstone Classic 2009, where Farécla are the sole car care sponsors, and which 60,000 people are expected to attend.

Commenting on the sale of his business, David Flahive, Director, Mer Products, said, ‘We have worked closely with Farécla for a long time, and they, like us, have very strong brands which engender a lot of customer loyalty, leading to consistently high sales levels and many satisfied customers.

‘Farecla, the makers of G3, are Queen’s Award winners, and export to more than 100 countries, he added. ‘In each of these they are known for supporting and listening to their customers and for building the business as partners and friends, and we are delighted that the family built brand will continue in such strong and capable hands.’

For further information please contact:

Jason Payne
Head of Marketing
Farecla Products
 
Telephone: 01920 860 731
 
Email: enquiries@farecla.com


Visit the Mer Website:

Note to editors:
Originally conceived in 1953, the Farécla team has honed its  skills and created a world-class range of surface-finishing  compounds, which as existing customers will testify, have  been adding lustre on a variety of surfaces for decades,  particularly within automotive and marine sectors around the world.